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Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer’s mind, and captures the audience’s collective consciousness. It is the foundation of your brand story.
Developing an appropriate communication concept is the first step [...] Post from: SiteProNews: Webmaster News & Resources
How To Develop A Brand Story Communication Strategy
Original Source: http://www.sitepronews.com/2009/10/28/how-to-develop-a-brand-story-communication-strategy/
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