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The point of a brand is to create an instantaneous association in people’s minds. The Nike ’swoosh’ brings to mind footwear, athleticism, and Michael Jordan. The Toyota ‘bull’ logo evokes images of compact cars, foreign business competition, and new ways of doing things. The name Budweiser reminds us of everything from the actual beer to [...] Post from: SiteProNews: Webmaster News & Resources
Branding – For Better or Worse
Original Source: http://www.sitepronews.com/2009/12/17/branding-for-better-or-worse/
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