Don't Be Blinded By Social Media and Social Networking |
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by Mack Collier EMarketer recently reported about a study on how small businesses would be spending their online marketing dollars in 2009, and the results were interesting at times, and downright scary at others.The article pointed out that the study found that only 37% of respondents do NOT use social networking, the lowest percentage, even lower than the 38% that do NOT have a website! Seriously? Social networking is now more important than having a website to small businesses? I also noted that 70% of respondents said they would not be blogging in 2009 (and I think that figure will actually be much higher), and 82% won't be incorporating mobile devices into their online marketing efforts. What concerns me about these figures is how it suggests that the respondents may be placing too much importance on social networking, and not enough on other online marketing channels. If you want to create and maintain an active presence on MySpace and Facebook, it should be because you have identified that your current and potential customers are there, not because 'everyone else is doing it'. You may be reading all the excitement about social media and social networking and feel that this is something that you 'need' to be doing. You don't 'need' to be using social media to grow your small business. I think you should do some research to determine if social media should be in your business growth toolbox, but social media isn't right for every business. Don't invest your limited resources in any tool unless you have reason to believe that it will help you grow your business, and be worth the time and money investment.
Original Source: http://www.searchengineguide.com/mack-collier/dont-be-blinded-by-social-media-and-soci.php Learn more about Don't Be Blinded By Social Media and Social Networking |
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